Michelin Drivestyle | Season 02
Delivering Excellence to the Internet
Honoring excellence on the Internet
Tyres. Long product cycle, low involvement, no added value. Big question is: How to make tyres interesting?
Well, with passion – and DriveStyle, Michelin’s benchmark breaker. A mini series about two friends and motor journalists taking impulse short trips. Dedicated to travel, sports, outdoor, food and car culture at large. Captivating with self-reliant characters and edgy attitudes. In 2017, season 02 broke all records. Again. With 2,300,000 YouTube view and 33 years of original Michelin content played – in Germany. Plus several international versions, all living on YouTube.